Dr Veerendra Heggade, Dharmasthala Dharmadhikari, President of Sri Kshetra Dharmasthala Rural Development Project an Indian to win Asden Awards popularly known as Green Oscars blessed the entire film industry to come out with quality films that would not disturb the society in any way.

Dr Veerendra Heggade after receiving the honor from ‘Ale’ film team for his 40000 pounds Ashden award  - intenational award for financial innovations from Dr Kandeh Yumkella, Director General of United Nations Industrial development organization at The Royal Geographical Society was seen very busy with already busy schedule on Monday.

Eking out time as the media from Bangalore arrived Dr Veerendra Heggade address on the occasion was in fact for the films made across the world.

Give prominence to quality. People in villages are watching the films. Hasya Irali, don’t give up Naithikathe Jawabdari, it is my duty to honor and respect others. This is the Dharma of this Kshetra to respect everyone. The business angle is also important for films. At any cost the morality should not be given up by films he stressed once again.

‘Kanditha I am not for acting’. After 30 years of ‘Shravana Banthu’ I am attending the switching on for the camera explained the greatest of our times Dr Veerendra Heggade.

Dr Veerendra Heggade was honored with Mysore Peta which he put it to himself, received the shawl and garland.

Senior journalist Ganesh Kasargod handed over the books ‘Chaduridha Chitragalu’ and ‘CC – Kanasugalu’ and explained the importance of the book in a flashy interview.